When hearing the worlds “global economics”, we imagine complicated charts and graphs showing enormous numbers far beyond our grasp. But the reality is far simpler… and more complicated.

Picturemill partnered again with Adam McKay, Kevin Messick, and Gary Sanchez to create a fun and punchy opening for their documentary series about how money effects our everyday lives. We crafted a fast-paced montage of provocative words and carefully curated footage that shows the scope of the globe-trotting series. The guide and host of the series, Kal Penn, delivers a snappy bit of narration addressing This Giant Beast that is the Global Economy.

Picturemill’s logo design for the series has now become the signature brand for the show, now used across all platforms of print. AV, and social media.