Los Angeles Media Fund
Branding
LAMF came to Picturemill with a existing logo and a simple request to bring their “cube” icon to life for the big screen. Picturemill took the unique personality of LAMF to new heights by journeying through and discovering the logo in a futuristic and abstracted Los Angeles made of gleaming white cubes. Picturemill also developed the sound concept for LAMF, having the sounds of the city echo and fade as the camera climbs into the perfect sky.