AMC

Feed the Beast

Broadcast Design

For AMC’s new drama series, Picturemill worked closely with show creator Clyde Phillips to craft an opening sequence capturing the incongruity of the main characters’ dream to open a fine dining restaurant in the Bronx.


Picturemill directed the NYC-location shoot and digitally compositing the elegant dining table within the rough and gritty environment of the Bronx. The Picturemill team also designed and animated the compelling ‘wolf and lamb’ logo which has branded the show both on and off-air.


Steve Greene of Indiewire raves the sequence is an “insightful, artful, and straight-up cool take on NY gentrification via food culture.”

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