To promote Paramount’s new film Sonic the Hedgehog, Picturemill was approached to conceive and execute a high energy music video merging film footage, custom footage of the artists’ performances and homages to Sonic’s 16bit legacy.

Working closely with Paramount Music and the filmmakers of Sonic the Hedgehog, Picturemill supervised a live action shoot with the artists Wiz Khalifa, Ty Dolla $ign, Lil Yachty and Sueco the Child. Once filming completed, we handled all editorial and post production on the video. Custom avatars for each artist were designed and animated before integration into Sonic’s 16bit world, while live-action footage of the artists were composited against fun 16bit backgrounds.

Dubbed by The Verge as “a fever dream of a music video” and “pure nonsensical fun” the final video has quickly gone viral, racking up over 10 million views on YouTube alone since its release.