FOX

APB

Broadcast Design

FOX Television approached Picturemill to create punchy and iconic branding for the new high-tech drama APB. Collaborating with the show creators, Trey Callaway and Matt Nix, Picturemill designed and animated the sequence to merge consistently with the on-air campaign for the highly-anticipated series. The short sequence places a re-designed Chicago Police badge in a kinetic digital environment that transitions from Chicago aerial footage into a digital landscape, showcasing the connected world of police and citizens. 

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