Picture Mill was selected byJWT New York to create a unique and memorable tag for Smirnoff's new global campaign.
To create the unexpected effect of the logo coming from the aftermath of the party, Picture Mill created a full CG environment inspired by the location and details within the spots.
In our second collaboration with director Timur Bekmambetov, we were tasked to create a Main on End sequence that expressed the partnership of Abraham Lincoln's writing and his war with the vampires to free the Nation. Using a combination of live action, CG and 2D compositing, Picture Mill has brought to life the merging of ink and blood in a living form as it creates the modern day United States.
"During the closing credits, as names of contributors to the film fade in and out, blood trickles in thin streams across parchment ultimately revealing the outline of the United States, a simple, powerful visual metaphor of Gettysburg, the Civil War, and the turbulent times of Abraham Lincoln."
– Entertainment Weekly Jake Boritt and Gabor Boritt
Picture Mill collaborated with director Genndy Tartakovsky to create the clever and cartoony end title sequence celebrating the characters and voice actors of the movie. Working closely with the film's traditional animation team, Picture Mill worked out timing, framing, and created all of the stereoscopic effects for the hybrid digital and drawn sequence.
Partnering again with Gary Sanchez productions, Picture Mill was asked to create a classic title sequence for Will Ferrell’s Spanish-language comedy. Working closely with director Matt Piedmont, Picture Mill designed and animated a bold sequence inspired by the titles for classic westerns of the 1960‘s.
Picture Mill also had the opportunity to film Christina Aguilera for the sequence, as she sang the theme song for the movie.
As their brand content changed, Intrepid Pictures asked Picture Mill to recreate a new visualization of the original Intrepid identity. Helping to move the company beyond its horror/thriller roots, Picture Mill took a live action approach to the project, replacing the graphic illustrated version of the original logo with a hyper-real scene.Picture Mill was the complete production partner for the project, from concept to live action production through the vfx heavy post process. The last image of the animation was also adapted to become the final print mark for Intrepid.
Produced in conjunction with Café FX. View the complete sequence in our Film Design | Titles section.